The two brands come together to celebrate the Kingdom.
To mark Saudi Arabia’s National Day, the renowned streetwear label Not Boring has joined forces with global sportswear brand adidas for an exciting collaboration. This first-of-its-kind partnership not only unites two influential brands but also offers a creative celebration of the Kingdom’s heritage and cultural pride.
Drawing inspiration from Saudi Arabia’s deep-rooted traditions, the exclusive collection features eight limited-edition T-shirt designs. Each piece seamlessly blends adidas’ sportswear aesthetic with the distinct creative identity of Not Boring. The result is a bold reinterpretation of Saudi National Day through a contemporary streetwear lens.
The designs incorporate striking Arabic calligraphy, modern graphic elements, and artistic representations of Saudi landmarks. More than just fashion statements, the pieces serve as wearable tributes to the Kingdom’s past, present, and future.
Founded in Riyadh in 2017, Not Boring is known for its bold approach to fashion, celebrating originality and individuality. The brand has established a reputation for collaborating with both local and international artists, producing vibrant and expressive designs that challenge the ordinary. As the name suggests, it is about rejecting the everyday and embracing creativity.
Saudi National Day is an important day that marks the birth of modern-day Saudi Arabia. In 1932, the unification of the Kingdom of Najd and Hijaz took place. The nation became known as the Kingdom of Saudi Arabia after the family of King Abdulaziz Ibn Saud, of the House of Saud.
Saudi National Day is one of the biggest celebrations in the kingdom. Known as “Al Yom Al Watany” in Arabic, the day falls on 23 September each year. Festivities take place across the country, featuring special events such as parades, concerts, and fireworks.
The adidas and Not Boring collaboration is available to shop now.
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