Get ready to slay the fashion game.
Fashionistas in the emirates, hold onto your heels because Dubai Fashion Week (DFW) is making a grand comeback. Taking place at the Dubai Design District from 1 to 6 February 2026, this expanded Autumn/Winter 2026/27 edition aims to push the conversation around fashion forward. As the first fashion week globally to unveil AW26/27 collections, Dubai Fashion Week continues to strengthen its reputation as a platform for innovation, creative expression, cross-cultural collaboration and commercial opportunity.
This season, the Italian luxury house Alberta Ferretti will open the week by debuting its Autumn/Winter 2026 collection, marking the brand’s first full-scale show in the Middle East. Beyond the runway, the AW26/27 programme will activate the city with invite-only presentations, private dinners and exclusive collection launches hosted by global brands and key industry stakeholders, positioning Dubai as a destination where fashion, retail and culture overlap.
On the runway, the AW26/27 schedule will bring together rising homegrown talent, regional names and designers from further afield, including Italy, India, France, the UK, the US and Vietnam. Among the brands and talents presenting in February are Asjad (UAE); Absent Findings (UAE) presented by Polimoda; Dina Melwani (UAE); Kresha Bajaj (India); Timberland X Emergency Room (Lebanon); Narma (UK); Anthropologie (US); John Richmond (UK); NIF Global x London School of Trends (UK); Dhara Shah presented by FAD Institute Dubai (UAE); L’Scarlett (Vietnam); Soramame (Vietnam); That Concept Store (UAE); and Nūra (UAE).
Dubai Fashion Week will also roll out the Autumn/Winter 2026/27 edition of its Buyer’s Programme, welcoming international buyers and platforms, including Revolve, alongside leading department stores, concept retailers and digital marketplaces. Designed to identify early-stage and growth brands with global potential, the programme focuses on labels with strong audience response, commercial readiness and curated B2B access, reinforcing DFW’s growing status as a strategic gateway for discovering the next generation of international fashion brands.
Co-founded by d3, the global creative ecosystem by TECOM Group PJSC, and the Arab Fashion Council, DFW has become a catalyst for nurturing designers and accelerating their global presence.
“Fashion today extends beyond geography and tradition, defined instead by timing, relevance, and purpose,” said Mohammed Aqra, Chief Strategy Officer, Arab Fashion Council. “DFW exists at that intersection. Opening the Autumn/Winter 2026/27 allows us to influence not just when collections are seen, but how designers enter the global conversation and supporting commercial outcomes while reinforcing Dubai’s position as gateway between regional creativity and global markets. This edition reflects a shift toward a more connected, experience-led fashion ecosystem.”
Pre-accreditation to attend DFW AW26/27 is now open online via the official website. For updates and Buyer’s Programme announcements, visit the DFW website and follow the platform’s social channels.
See you on the runway!
GO: Visit https://dubaifashionweek.org for more information.