The American brand makes its debut in Saudi Arabia.
Get ready for a fashion takeover. The American fashion company AMIRI is collaborating with the five-star hotel, The Jeddah EDITION. Located in Ash Shanti, the two brands have come together and here’s how to join the fun.
On Instagram, The Jeddah EDITION shared a video of the launch. The caption stated: “The iconic AMIRI takeover has officially arrived at The Jeddah EDITION – marking its dazzling debut in Saudi Arabia. Glamour, artistry, and unmistakable AMIRI flair lit up the night. Join the scene at The ROOF.”
Both of the brands are showcased across the venue’s pool deck. We spotted AMIRI-branded cushions, towels, upholstery, and a DJ booth all created specifically for the AMIRI x The Jeddah Edition collaboration.
Mike Amiri was born and raised in Hollywood, California, to Iranian parents. He graduated from Beverly Hills High School and studied at UCLA. In 2014, he started his own fashion company, AMIRI. He is the mastermind behind the brand. Music is a huge source of inspiration for his designs, and he started off by sewing pieces for artists. The pieces have been worn by Jared Leto, Justin Bieber and Shakira.
In 2018, the brand debuted at Paris Fashion Week. Now, it is stocked in more than 160 stores around the world, including Bergdorf Goodman in New York, Galeries Lafayette in Paris, and Harrods and Selfridges in London, and it is undergoing an international expansion. In 2024, it opened in Mall of the Emirates in Dubai, and now it is landing in The Jeddah EDITION.
EDITION hotels can be found around the world in Abu Dhabi, Dubai, London, Miami, New York and more. The Jeddah EDITION is located on the Jeddah Corniche, right next to the Yacht Club & Marina and F1 racetrack. The hotel boasts 63 rooms, including 11 suites and penthouses, all with balconies.
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GO: Visit www.marriott.com for more information.