Expect popular Skims pieces and an exclusive men’s collection.


Dubai is no stranger to big names in fashion. Plus, it’s a shopping haven. And now, joining the retail line-up is Kim Kardashian’s Skims.

Setting up shop in the Mall of the Emirates, Skims is a Kim Kardashian-backed shapewear and lifestyle brand. Expect to see the collection’s most iconic pieces all under one roof.

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While it’s still unclear whether this is a pop-up or permanent, the full storefront, wrapped in Skims hoarding, suggests we might just be getting a long-term presence. Either way, you’ll soon be able to get your hands on the brand’s famously soft, sculpting, and neutral-toned pieces in person. And this time, it’ll also feature a collection for men.

The new men’s collection is all about everyday luxury. Expect basic pieces, loungewear, and much more. Designed for comfort, each item embodies Skims’ signature focus on fit, fabric, and style.

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You can also expect to get your hands on the latest Seamless Sculpt Face Wrap by Skims, which has been receiving mixed reviews lately.

While the brand has been available online across the GCC via Ounass, this marks the brand’s first physical retail experience in the UAE — and indeed, the entire world. And while Kim Kardashian has made no official announcement, the hoardings make it clear that the brand has arrived; however, details of its opening date remain under wraps.

So, if you’re looking to stock up on wardrobe essentials — or just curious about what all the hype is about — head to Mall of the Emirates. The store might just become your new go-to for comfort-led, minimalist style — backed and approved by the style icon, Kim Kardashian herself.

GO: Visit https://skims.com/en-ae for more information.