These AI-powered eyewear pieces blend sporty style with futuristic technology.
Oakley is entering the smart tech arena, and they’re doing it in signature style. In celebration of five decades of cutting-edge innovation, the eyewear brand has teamed up with Meta to unveil its most futuristic release yet: the Oakley Meta HSTN. Equal parts sporty and sci-fi, this limited-edition launch fuses fashion-forward design with artificial intelligence to deliver a wearable that feels straight out of Spy Kids.
As the first product in Oakley’s new smart eyewear category, the Meta HSTN doesn’t just look good; it’s smart, too. Featuring Ultra HD 3K video capture, these glasses enable hands-free POV content capture with a simple voice command: “Hey Meta, take a video.” Whether you’re on a cycle ride, catching a wave, or simply living life on the move, you can capture moments as they happen with no phone in sight.
Integrated open-ear speakers allow you to listen to music, podcasts, or calls without blocking out the world, while Meta AI delivers real-time answers right in your ear. Need directions? A restaurant recommendation? A motivational quote mid-workout? Just ask.
Built for action, the Meta HSTN boasts an IPX4 water resistance rating, meaning it can stand up to sweaty gym sessions or sudden rain showers. Battery life is equally impressive, offering up to eight hours of typical use and 19 hours on standby, along with a sleek charging case that provides an additional 48 hours of power. And if you’re short on time? A quick 20-minute top-up gives you a 50 per cent charge.
The line will launch in a new global campaign featuring Team Oakley athletes, including World Cup winner Kylian Mbappé and three-time Super Bowl MVP Patrick Mahomes.
“For 50 years, we’ve been pushing the boundaries of what is possible, obsessed with solving unsolved problems,” said Caio Amato, Global President of Oakley. “Together with Meta we are setting new bounds of reality – It is not only about pushing forward performance, but also about amplifying human potential as never before. And this is just the first chapter of a new era for sports.”
Expected to land in the UAE later this year, the Oakley Meta HSTN is set to retail between AED 1,800 and AED 2,000. Whether you’re a tech lover, a fitness fiend, or simply want to upgrade your eyewear game, this is one smart investment that blurs the line between style and science.
GO: Visit www.meta.com for more information.