Fresh off a second run in Riyadh, the world-famous sneaker showcase is bringing rare drops, trading, and streetwear culture to the Jeddah Corniche Circuit.
Do you know your Air Jordans from your Yeezys? Well, we have some exciting news. Sneaker Con takes place around the world and is now bringing the global sneaker community to Jeddah for the first time.
Running from 1 to 3 February 2026, Sneaker Con Jeddah will take over the Jeddah Corniche Circuit, with sessions scheduled from 4pm to midnight. After a successful second edition in Riyadh, expectations are high for a similarly high-energy mix of marketplace browsing, culture-led activations, and the kind of hype that usually lives online.
So, what should you expect once you arrive? Think exclusive sneakers and hard-to-find collectables, plus a steady stream of creators and guests across streetwear and digital culture. A major draw is the Trading Pit, where visitors can buy, sell, and trade with other attendees, which makes it less like a traditional shopping event and more like a live, fast-moving marketplace.
For anyone new to the concept, Sneaker Con describes itself as “the world’s largest sneaker exhibition” and was founded in 2008 by Alan Vinogradov, Barris Vinogradov and Yu-Ming Wu. It aims to be “a must-visit destination” for the sneaker community, and the scale backs it up, with 4,000+ exhibitors, 300,000+ attendees, and events across 30+ cities.
Best of all, entry is free, so you just need to secure your spot and put your most fashionable foot forward.
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