AZIMUTH Festival makes a splash with new poolside series in AlUla

Beat the summer heat by soaking in the cool waters amidst gorgeous rock formations and canyons.

As the desert sun rises higher and temperatures soar, AlUla is turning up the heat in the coolest way possible. Known for blending marvellous music with surreal landscapes, the team behind the AZIMUTH Festival is making waves once again with a brand-new summer series called Poolside by AZIMUTH.

Set to run every weekend from 4 July to 16 August, Poolside by AZIMUTH transforms AlUla’s striking rock-carved scenery into an immersive oasis. Expect laid-back beats, shimmering pools, and a backdrop of dramatic sandstone formations, all part of a sun-drenched escape that merges nature with nightlife.

Four of AlUla’s premier resorts will play host to the summer series: Banyan Tree AlUla, Dar Tantora, Our Habitas AlUla and Shaden Resort. Each venue will bring its own distinct flair, but the formula remains the same: swimming, music, vibes, and views. Guests can dip into refreshing waters by day, and dance into the evening with a rotation of live DJs and performers. While food isn’t included in the ticket, curated menus will be available at each location, featuring light bites and beverages to keep you going well past sunset.

Running from 4pm to 1am, tickets are priced at SAR 200 for women, SAR 600 for men, and SAR 500 per couple. Pre-booking is essential, and with limited capacity and high demand, it’s best to lock in your plans early.

Although Poolside by AZIMUTH is a prelude to the main AZIMUTH Festival, scheduled for 25 and 26 September, the spirit is just as electric. A part of the AlUla Moments calendar, the flagship AZIMUTH has become one of the region’s leading music events since launching in 2020, attracting talent and fans from across the world. This new poolside concept brings the same energy in a more intimate, sun-soaked format.

So, whether you’re a music lover, poolside aficionado, or simply seeking a summer scene like no other, Poolside by AZIMUTH promises memorable weekends under the desert stars.

GO: Visit www.experiencealula.com for tickets and more information.