King Faisal bin Abdulaziz's palace previously welcomed world figures. 

Saudi Arabia's Boutique Group has announced its latest hotel development. The hospitality company, which is owned by Saudi Arabia's Public Investment Fund, is turning Al Hamra Palace Jeddah into a luxury boutique hotel featuring 77 keys, including 32 lavish palace suites, 44 luxurious villas and one royal suite

The project aims to combine Saudi Arabia's culture and heritage with hospitality. Boutique Group is partnering with the international architecture design firm, OBMI. Plus, it will work with the critically acclaimed French interior designer Jacques Garcia. 

Located on the corniche, Al Hamra Palace Jeddah was originally built as a royal residence for King Faisal bin Abdulaziz. The design is a mix of architectural traditions, from Islamic hijazi to neo-classical elements. The structure includes arched gateways, slanted roofs and Riyadh stone. Upon completion, it became a royal hospitality palace. The palace welcomed guests including President Richard Nixon, Diana Princess of Wales, and King Charles III.

Al Hamra Palace Jeddah

Interior designer Jacques Garcia explained: "My inspiration stemmed from the existing Islamic architecture of the palace combined with the marvellous essence of old Jeddah and its Hijazi influence. Fusing these elements to reflect oriental elegance while adding diverse colours and luminous shades, which flow seamlessly in this elegant and expressive masterpiece."

Al Hamra Palace Jeddah

Mark De Cocinis, CEO of Boutique Group, added: "Partnering with entities that share our visionary ethos, unwavering commitment to intricate storytelling, and profound attention to the most nuanced details is not merely an imperative, but an exquisite manifestation of our relentless pursuit of excellence. Working with internationally renowned design firms is an important and essential step in developing the project following the highest standards of development and sustainability while staying true to the rich cultural roots of Al Hamra Palace."

Al Hamra Palace Jeddah

Boutique Group also has exciting plans to turn the historical Red Palace in Riyadh into an ultra-luxury hotel. Now that's a royal makeover.

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GO: Visit https://boutiquegroup.com for more information.