Kerten Hospitality unveils lifestyle hotels in Abha and NEOM

Kerten Hospitality unveils lifestyle hotels in Abha and NEOM



The hotels include Abha Asheer, Abha Rooh Resport and House Residence.

Saudi Arabia is filled with exciting new hotels, from openings in Riyadh to the Red Sea. Now, Kerten Hospitality has announced that it is expanding its House Residence brand to Oxagon, NEOM, and bringing two Cloud7 hotels to Abha. 

Scheduled to open in 2025, House Residence will combine a hotel with residences, offices and recreational facilities. The hotel in Oxagon aims to integrate itself within the community, and the offering will be available for short- or long-term stays. The development will contain 200-unit serviced apartments, shops and sports facilities. 

Neom Oxagon

Abha Rooh Resort and The Wellness Hotel Abha have been created under the Cloud7 brand. Abha Rooh Resort is an eco-friendly lifestyle destination. The hotel includes 70 villas, which are aimed at the green-conscious traveller. The restaurant will offer a farm-to-table experience, and the state-of-the-art business facilities encourage guests to stay longer for a workcation. 

At the heart of Abha Asheer is wellness. Boasting mountain views, the venue includes organic food, two pools, a spa and gym. Guests can choose between 89 rooms or villas, three restaurants and unwind in style.

In 2023, Kerten Hospitality Group announced The Collective in Saudi Arabia. This initiative includes more than 12 projects, and focuses on creating a sustainable tourism experience. Plus, in January 2024, the group opened the boutique hotel Dar Tantora in AlUla

Kerten Hospitality

CEO of Kerten Hospitality, Marloes Knippenberg, said, “We are envisioning a transformation in the concept of living. The House Residence in NEOM's Oxagon is more than just a project – it's a statement of intent to catalyse the evolution of our habitats, foster thriving communities, and redefine the human experience."

CEO of Oxagon, Vishal Wanchoo, added, “One of the many reasons we’re excited about working with Kerten Hospitality is the way they interact and work with local talent and entrepreneurs to curate experiences and innovations tailored to our future residents. We feel that The House Residence concept embodies the neighbourhood atmosphere and lifestyle from the integration of F&B to advanced technologies, that’s core to the mixed-use residential communities we're building here at Oxagon.”

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